10 June 2012

Is Sydney doing enough to attract Chinese tourists?

It seems that some in the tourism industry are preparing and encouraging Chinese tourism and business tours by having staff learn Chinese language and culture.   Is it worthwhile doing this? It is!

"...events estimated to be worth more than $90 million to the NSW economy. These events will attract about 18,500 visitors who will spend a combined 91,700 days in Sydney. About one in three of the events is from China."

"Sydney's events and tourism industry is making efforts to become ''China ready''. An increasing number of hotels, attractions and suppliers are providing Chinese language or cultural study lessons for staff, integrating Chinese language tours into their programs and rethinking menu and media options."

"On the supply side, we are working closely with industry partners to improve cultural awareness, language skills and support to service visitors' needs better."

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